Everyone has their drink of choice. Frank Sinatra, The Voice, did it his way with a glass of Jack Daniel’s and three ice cubes. Myself, I usually take my No. 7 with a sloppy pour and a slice of pizza, but to each their own. It was funny to be attending a tasting to “celebrate a legendary friendship that lasted more than half a century” (that would be Jack’s and Frank’s friendship) when I’ve been celebrating my own relationship with Jack Daniel’s all this time (we’re at our ten-year, or tin anniversary), but I was there to learn how to drink a snifter of good old No. 7 Tennessee whiskey properly in the name of Ol’ Blue Eyes.
Sinatra Select is aged in specially designed “Sinatra Barrels” that have been toasted and etched with grooves to allow for more barrel-to-whiskey contact. The result? A “bolder, oakier version of Jack Daniel’s with an incredibly smooth vanilla finish and a bottling at 90 proof.”
I talked for a while with Jack Daniel’s representative John Breckon, who quickly became the 21-and-over Bill Nye the Science Guy after I motioned to my partner and said that he enjoys home-brewing. “The process is all very personal, that’s the magic of oak!” said our Sinatra Select representative. His voice was hoarse from the constant city-to-city traveling he does, launching the premium whiskey over and over again. Once the conversation reached optimum geek, turning to molecules and barrels swelling and contracting under certain circumstances, my mind wandered into the bottom of my glass.